Knitting in Advertising

My post on the Chanel ad showing models knitting got me thinking. How are advertisers using knitting (and crocheting) to sell non-knitting related products? To keep it a bit interesting, I chose to limit my search for ads that ran from January 1, 2012 to September 16, 2013.

Here’s what I uncovered:

fake-reality-show-advertising-michalowicz-open-forum-leadThe metro-NYC PBS station mocked the current state of television with a series of fake reality show ads. A series of subway card ads urged viewers to support quality programming by mocking the ridiculous reality shows which currently fill the dial. The one above suggested a “knitting wars” show, but the tagline is only somewhat incongruous to us knitters. Don’t know about you, but I would actually enjoy watching this show.

Looking to promote renewable energy in combination with natural gas, the Belgium Natural Gas Association used this television ad. I believe it’s a combination of knitting and crochet.

This billboard ad promoting Penguin Audiobooks ran in China . I couldn’t find out if there was any text on the ad.

penguin-audiobooks-knitting-600-68069Nike recently released a new shoe called the The Nike Flyknit Lunar1+. Its primary feature is the knit fabrication. Here’s a video of the billboard in China under construction. I’ve looked at it a few times and it seems that they are actually weaving and not knitting or crocheting, but still, it’s clever:

Yarnbombing, which had  anonymous beginnings, received corporate sponsorship in this local campaign. Toyota teamed up with notable UK yarnbombers, Deadly Nightshade and The Fastener. The project was in support of Toyota’s Positive campaign promoting hybrid vehicles. The installation appeared this past Spring in the Brixton area of London.


This ad was developed to promote Alzheimer awareness across Europe. It is rather humorous with the addition of the tagline: “Before it gets any further”.


What’s your take on the current use of knitting in advertising? Do you think it supports the stereotype of something only done by old ladies or do you think it reflects the reality?

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